boredom strangles the life from the printed page.

• I chose this creative advertisement because the text seems to wave due to the optical illusion used to create the text.

• I also chose this creative tour poster that of montreal used to advertise their lollapalooza post show. the text used is given the effect that it is on the side of an old building. it is an interesting placement for text within an advertisement.

city bird, haven't you heard,
hasn't anybody told you?
these city blocks can't hold you,
your place is in the sky, how can I show you?

city bird, haven't you learned
of the boundlessness of your freedom?
the sky is your blue kingdom,
you neglect your wings like you don't need them.

city bird, maybe these hands that feed you, need you.
maybe you understand that, city bird.